About Shoshin

We’ve all seen the massive number of imported products in our Egyptian market, and we all know how expensive they can be. But did you know the cost of shipping, taxes and the ‘’brand’s name’’ contribute to most of this price tag? We just want to clarify two points:

The word imported does not guarantee effectiveness! There are good imported products and bad imported products.

Locally manufactured products, when made with expertise and top-notch ingredients, give you good value for money. This means your money is mostly spent on the product’s quality and not on shipping it from the end of the world.

Using our extensive experience in this field, we will achieve our vision: To create products with a quality on par with world-famous medical cosmetics.

This is attainable through our unique formulas packed with natural, effective ingredients clinically proven to work, all without compromising the attractive packaging.

We named our company Shoshin Dermatologie. What is Shoshin? It’s a Japanese word, or more of a concept, which means the ”beginner’s mind.’’ It refers to having an attitude of openness, eagerness and lack of preconceptions when approaching any subject, and that’s exactly the idea our company is selling.

We want to break the current stereotypes regarding local products and rebuild the consumer’s trust in them.

We’re aiming to compete with the best international products in the market and to export to neighbouring countries.

Vision

Make high-quality medical cosmetics accessible, both physically and financially, to a large portion of our population. Through steady growth, we envision our company becoming one of the top three players in the medical cosmetics market in Egypt by the year 2023, with expanding plan to Africa and neighboring countries.

Mission

Using our extensive experience in the field of medical cosmetics, we will achieve our vision through creating products with a quality on par with world-famous medical cosmetic brands. This is attainable through our unique formulas packed with natural, effective ingredients clinically proven to work, all without compromising the attractive packaging and the added convenience of buying our products through multiple online and physical platforms. As we believe success stems from collective dedication and talent, only top notch employees are included in the Shoshin family, all committed to keeping our overall customer satisfaction.